Curve&Verve – The Verve Journal

This Privacy Policy (“Policy”) applies to curveandverve.com, thevervejournal.com, and CurveAndVerve (“Company”) and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to the Company include both curveandverve.com and thevervejournal.com.

CurveAndVerve is an online platform that offers thoughtfully designed products, artistic content, and insightful resources on art, design, and creativity. Through our main website and blog (The Verve Journal), we provide a curated shopping experience, engaging articles, and exclusive content for a creative and mindful audience. By using the Company’s websites, you consent to the data practices described in this statement.

Collection of Your Personal Information

In order to better provide you with products and services offered, the Company may collect personally identifiable information, such as your:

  • First and last name
  • Mailing address
  • Email address
  • Phone number
  • IP addresses, device information, browsing behavior (pages visited, interactions, session duration), referring websites, demographic data (if enabled), geolocation, and advertising identifiers collected through analytics and advertising tools like Google Analytics and Meta Pixel. Users can opt out by adjusting their browser settings or visiting Google’s Opt-Out Page and Meta’s Privacy Settings.

If you purchase the Company’s products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.

Third-Party Data Handling

CurveAndVerve collects and manages certain types of personal data, such as email addresses for newsletters and marketing communications through platforms like ConvertKit. This data is used solely for customer communication and marketing purposes.

However, CurveAndVerve does not store or manage customer order details, payment information, or personal data related to transactions processed through Etsy or Shopify. All personal data related to purchases is handled and stored by Etsy under their privacy policies. We only access sales and listing data provided by Etsy but do not independently store or process customer payment information.

In the future, CurveAndVerve may expand its offerings on The Verve Journal, including direct product sales, memberships, or other digital services. If and when these offerings are introduced, we will update this Privacy Policy to reflect any changes in data collection and management.

Demographic Insights & Tracking

The Company may collect aggregated demographic insights, such as:

  • Age
  • Gender

We collect demographic insights via Google Analytics, Meta Pixel, and social media platforms (Pinterest, TikTok, Threads, Facebook). Users can opt out via their respective privacy settings.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through the Company’s public message boards, this information may be collected and used by others.

Use of Your Personal Information

The Company collects and uses your personal information in the following ways:

  • To operate and deliver the services you have requested.
  • To provide you with information, products, or services that you request from us.
  • To provide you with notices about your account.
  • To carry out contractual obligations such as billing and collection.
  • To notify you about changes to curveandverve.com or any products or services we offer.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

The Company may also use your personally identifiable information to inform you of other products or services available from the Company and its affiliates.

Sharing Information with Third Parties

The Company does not sell, rent, or lease its customer lists to third parties.

The Company may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (email, name, address, phone number) is not transferred to the third party.

The Company may share data with trusted partners to help:

  • Perform statistical analysis.
  • Send you email or postal mail.
  • Provide customer support.
  • Arrange for deliveries.

All such third parties are prohibited from using your personal information except to provide these services to the Company, and they are required to maintain the confidentiality of your information.

Tracking User Behavior

We use analytics tools, including Google Analytics and Meta Pixel, to understand visitor behavior.
✅ We do NOT use advanced tracking methods such as keystroke logging, session recording, or heatmaps.

Use of Cookies & Opt-Out

The Company’s website may use cookies to personalize your online experience.
Essential cookies are required for website functionality, while analytics and advertising cookies can be managed through your browser settings or opt-out tools.

Users can disable cookies via:

If you choose to decline cookies, you may not be able to fully experience the interactive features of the Company’s services.

Security of Your Personal Information

The Company secures your personal information from unauthorized access, use, or disclosure.
We use the following security measures:

  • SSL Protocol
  • Encryption and secure authentication protocols

While we take reasonable security measures, you acknowledge that:

  • No data transmission over the Internet can be guaranteed 100% secure.
  • The security and privacy of exchanged data cannot be fully guaranteed.

Right to Deletion (CCPA & GDPR Compliance)

  • Users may request deletion of personal information by contacting us.
  • We will delete your personal information unless required by law to retain it.
  • If deletion is requested, we will direct any service providers to delete your data.

Children Under Thirteen

The Company does not knowingly collect personally identifiable information from children under the age of 13. If you are under 13, you must ask your parent or guardian for permission to use this website.

Email Communications & Opt-Out

From time to time, the Company may contact you via email for:

  • Announcements
  • Promotional offers
  • Surveys

To opt-out, users may:
 – Click the “unsubscribe” link in the email footer.
 – Email us at contact@curveandverve.com with the subject “Unsubscribe”.

Changes to This Statement

The Company reserves the right to update this Privacy Policy.

Users will be notified if significant changes occur via:

  • Email notification to registered users.
  • Prominent notice on the CurveAndVerve website.

Your continued use of our services after modifications constitutes acceptance of the updated policy.

Contact Information

CurveAndVerve welcomes your questions regarding this Policy:

Address: 2450 Lakeside Parkway Suite 150 #1151, Flower Mound, Texas 75022
Email: curveandverve@gmail.com
Effective Date: March 21, 2025